Reverse Hierarchy Advertisement
This project is a branding campaign for a fictional dietary supplement company. Supplements have become increasingly popular as a useful tool to promote weight loss and overall health. In recent years, more product lines of dietary supplements have established a presence in the consumer market. Target audiences are reached through strategic social media posts, brand-savvy marketing media, and marketing language which serves more as implication or assumption, rather than factual information.
This project is a critical perspective on this type of branding through reversing the hierarchy between misleading advertisement and factual disclaimers. Factual information exists prominently on the product itself and contrasts misleading language on the advertisement above, rather than being hidden behind the label.
Nick Horvat 